Sivakumar Aiyyelu Currently At Chennai
About DS Aiyyelu
Celebrating Tradition through Innovation: The Journey of DS Aiyyelu and D.S.Aiyyelu Dance Costume Designer Private Limited
D.S.Aiyyelu Dance Costume Designer Private Limited is a distinguished name in Indian classical dance costume design. Established in 1957 by the visionary DS Aiyyelu, our company is renowned for preserving the cultural heritage of Bharatanatyam through innovative costume creations. We combine tradition with innovation to craft costumes that reflect the art form's history while adding a touch of creativity. Collaborating with celebrated dancers like Shrimati Vyjayanthimala Bali, Shrimati Padma Subramaniam, and the Dhananjayans, our designs are highly regarded for their artistry and have been featured in various media. At D.S.Aiyyelu, we're committed to enhancing the visual appeal and storytelling of every dance performance.
Delivering Exceptional Works. Every Time.
Since its establishment in 1957, D.S.Aiyyelu Dance Costume Designer Private Limited has experienced remarkable growth and has consistently delivered exceptional costume designing services. The company's dedication to preserving the cultural significance of Bharatanatyam through costume design has resulted in numerous accolades. DS Aiyyelu's work extends beyond the creation of costumes; it encapsulates the essence and emotions of the dance, playing a pivotal role in enhancing the visual appeal and storytelling of each performance.
Artistry and Recognition
DS Aiyyelu's creative process involves extensive research into the history and cultural significance of Bharatanatyam. His ability to collaborate closely with dancers, sketch initial designs, select appropriate fabrics, colors, and embellishments, and finally craft costumes is nothing short of artistry. His designs and patterns have garnered praise and recognition from both the dance community and the wider public. Notably, his work has been featured in articles and videos, such as 'Beyond the Spotlight' and 'The Artistry of the Bharatanatyam Dress: An Insight,' further solidifying his position as a luminary in the world of Indian classical dance costume design.
Collaborations with Renowned Dancers
DS Aiyyelu's collaborative efforts with celebrated dancers such as Shrimati Vyjayanthimala Bali, Shrimati Padma Subramaniam, and the Dhananjayans have helped elevate the company's profile and influence in the field. His designs and patterns are highly regarded by his customers, and his artistry brings out the beauty and grace of dance performances, effectively portraying the character and emotions of the dancer.
From Vayalamur Village to Worldwide Recognition
1927
Born on October 1, 1927, and hailing from the tiny Vayalamur village in Vandavasi, our founder D. S. Aiyyelu, with his humble beginnings, went on to set up a costume shop for film stars in Chennai, Tamil Nadu. He was renowned to be the personal costumier of yesteryear actress Vyjayanthimala. After years of unparalleled contributions with his costumes for actors and actresses, he passed away on October 22, 2017.
1946
In 1946, retrenchment forced them out of the studio, and then he found employment in Ambedkar's own costume shop. Between 1950 and 1969, he became a personal costumer of Actor Vyjayantimala and accompanied her wherever her performances took place. Once Vyjayanthimala settled down in Madras, he set up his own shop on Kavignar Bharathidasan Road for nearly 40 years; then he shifted his shop to Nandanam.
1996
In 1996, Mr. Sivakumar joined his father, D.S. Aiyyelu, with the goal of globalizing their shop. He employs computer technology to craft customized costumes, earning acclaim through positive reviews in various articles. The shop attracts renowned dancers seeking D.S. Aiyyelu's services. Customers place immense trust in his designs and patterns, gladly sharing their satisfaction. Now, Sivakumar has taken full control, continuing the mission to expand the business globally.
Present Day
D.S.Aiyyelu Dance Costume Designer Pvt. Ltd. is currently leading the industry proudly operating in multiple cities across the world continuing the legacy since 1957.
Awards Received
Natya Udai Ratnam
Sri Dandayudhapani Bharatanatyam Kalalayam - 1986
Nana Vastra Alankara Nipunah
Sarasalya School of Bharatanatyam - 1999
Golden jubilee award for contribution to Bharatanatyam & Society
Sarasalya - 1999
Diamond jubilee award for excellence Nrithyodaya - 2003
Sangeet Natak Akademy Award - 2005
Distinguished contribution & services to the world of fine arts & the society
Ramarau Kala Mandap - 2006
Vastraalankara Nipuna
Association of Bharatanatyam artistles of India (ABHAI)k - 2006
For meritorious services renderd to the society
Siva foundation - 2006
Academy of excellence in Bharatanatyam & kuchipudi titled "Tradition - Transition - Transformation"
Saila Sudha - 2009
Natya Vasana Visharadha
Salangi: Academy of Indian classical arts - 2011
Years of dedicated service to the world of dance, special support & weishes to the school
Ranga Mandira: School of perfoming arts - 2013
Honours Received
Director K. Subramanyam Memorial Trust - 1981
Mangattu Nayaki - 1996
Natyavihar Kalakendra - 1998
Dr. Nalli Kuppuswamy Chetti - 2003
Director K. Subrahmanyam - 2004
Dipasikha & Alarmelu Valli
Shree Bharatanattyalaya
B. Swarnamukhi
Sukra Jewellery
Bharata Kalaniali
